Shady Rays Impact provides backyard fun, outdoor adventure, game-changing cancer research and the food fuel necessary to achieve it all with the launch of the company’s new charitable foundation... Read More

23XI Racing and Shady Rays announce a multi-year partnership between the two dynamic organizations, bringing advanced optical technology to one of NASCAR’s most exciting teams... Read More

Customers swapped out their old goggles for brand new Shady Rays Frontier Snow Goggles, totaling more than $30,000 in free product giveaways from the lifestyle and adventure eyewear brand... Read More

Get ready to feast your eyes on the KFC Collection from Shady Rays. The adventure eyewear brand has unveiled a sizzling three-piece collection... Read More

Shady Rays will construct a custom backyard playset for five-year-old Ryan, a pediatric oncology patient who is currently undergoing treatment... Read More

While a student at UD, Dan Ratterman ’15 had a side hustle — helping his family launch the sunglasses company, Shady Rays. During those early days,... Read More

PIGEON FORGE, Tenn. (May 29, 2024) – Shady Rays, the innovative and rapidly growing lifestyle and adventure eyewear brand... Read More

SIMPSONVILLE, Ky. (Feb. 28, 2024) – Today, Gov. Andy Beshear joined local officials and leaders from Shady Rays, a national leader in lifestyle and adventure eyewear... Read More

Lexington, Kentucky- Kentucky Youth Soccer Association (KYSA) is proud to announce an exciting partnership with Shady Rays, one of the fastest-growing adventure eyewear brands in the U.S... Read More

LOUISVILLE, Ky. (September 14, 2023) – Shady Rays will construct a custom backyard playset this Friday for four-year-old Jaxson... Read More

CHESAPEAKE, Va., Aug. 31, 2023 (GLOBE NEWSWIRE) -- Roc Solid Foundation, a nonprofit organization that provides kids across the country who are fighting cancer with custom playsets... Read More

LOUISVILLE, Ky. (July 27, 2023) – Louisville-area customers will soon be able to browse, try, and buy their favorite pairs of Shady Rays sunglasses when the company opens their newest storefront in Louisville next Saturday... Read More

NATIONAL (July 14, 2023) – For more than a decade, Shady Rays has been the go-to eyewear brand for millions of customers around the world, offering premium... Read More

LOUISVILLE, Ky. (July 5, 2023) - Kentucky Fried Chicken is celebrating National Fried Chicken Day on July 6 by announcing KFCShop.com, a new merch shop for all your finger lickin’ fashion needs... Read More

BLOOMINGTON, Mn. (June 29, 2023) – Shady Rays inside Mall of America® will welcome customers this weekend, when the store opens its doors for the first time in the country’s largest retail and entertainment experience... Read More

LOUISVILLE, Ky. (June 15, 2023) – Ernst & Young LLP (EY US) today announced that Shady Rays Founder and CEO Chris Ratterman was named an Entrepreneur Of The Year® 2023 East Central Award winner... Read More

LOUISVILLE, Ky. (April 28, 2023) – Ernst & Young LLP (EY US) announced that Shady Rays Founder & CEO Chris Ratterman was named an Entrepreneur Of The Year® 2023 East Central Award finalist. Now in its 37th year... Read More

FREE Shady Rays Sunglasses to the first 50 customers Saturday as the company celebrates the grand opening of newest retail location in Scottsdale... Read More

BLOOMINGTON, Mn. (March 6, 2023) – Mall of America® announced today the plans for another of its newest tenants, Shady Rays – one of the nation’s fastest-growing lifestyle eyewear brands (Inc. 5000, 2020)... Read More

PHOENIX, Az. (February 6, 2023) – Phoenix-area customers will soon be able to shop Shady Rays’ extensive collection of polarized shades at the company’s newest brick-and-mortar store... Read More