The great outdoors of Tennessee will soon be home to one of the fastest-growing adventure eyewear brands, Shady Rays

The brand’s sixth retail location is set to open the week of June 10 in Pigeon Forge

PIGEON FORGE, Tenn. (May 29, 2024) – Shady Rays, the innovative and rapidly growing lifestyle and adventure eyewear brand, is thrilled to announce the grand opening of its sixth retail location at The Tower Shops in the vibrant city of Pigeon Forge, Tennessee. The new store, located at 2655 Teaster Lane, will open its doors to the public the week of June 10, 2024.

Shady Rays has garnered a strong following for its premium, polarized sunglasses, which blend style, functionality, and durability. Known for their extensive range of frame styles and superior lens technology, Shady Rays products are designed to meet the diverse needs of outdoor enthusiasts and fashion-forward consumers alike.

"We are excited to bring Shady Rays to Pigeon Forge and become a part of this great community," Shady Rays Founder + CEO Chris Ratterman said. "Our newest retail location is designed to offer customers an engaging shopping experience, where they can find the perfect pair of sunglasses for any adventure. We look forward to welcoming residents and visitors to our newest location and sharing our passion for quality eyewear."

Located inside The Tower Shops, the nearly 1,000 square foot retail space will feature an expansive selection of Shady Rays' signature sunglasses, providing customers with an unparalleled shopping experience. From wraparound styles to classic aviators, and trendy round frames, shoppers will find a wide variety of options to suit their personal style and outdoor lifestyle.

Each pair of sunglasses is crafted with the highest quality materials to ensure optimal performance and protection against harmful UV rays. Shady Rays are backed by the company’s signature Lost & Broken Replacement Programs. So, whether you’re hiking in Great Smoky Mountains National Park, or enjoying a day on the water, we have you covered.

To celebrate the grand opening of the brand’s sixth location, Shady Rays invites the community to a grand opening celebration on Saturday, June 29, 2024. A formal presentation and recognition will start at 9:45 a.m.

Beginning at 10:00 a.m. on Saturday, June 29, the first 50 customers in-store will receive one free Mystery Pair of Shady Rays sunglasses. No purchase necessary, must be 18 years of age or older to receive one free Mystery Pair.

“We’re proud and committed to being a great partner to the Pigeon Forge community and look forward to welcoming everyone when we open this summer,” Ratterman said.

Throughout the June 29 grand opening event, Shady Rays will be hosting additional drawings for prizes including Free Sunglasses for a Year, a collection of wearables and merchandise from Shady Rays, ticket giveaways, gift cards, and more. Customers can enter to win these prizes while they shop beginning at 10:00 a.m. Only one entry per person. Must be 18 years or older to enter drawing. Official rules and details will be available in-store 6/29/24.

Shady Rays is committed to not only delivering exceptional products but also making a positive impact on the community through Shady Rays Impact – the company’s charitable giving foundation that’s committed to helping people live healthy, courageous lives through some of their most challenging moments. Learn more about the company’s charitable giving initiatives by visiting ShadyRays.com/Impact.

More details about the June 29 event will be provided closer to the event date. Shady Rays Pigeon Forge will be located in The Tower Shops, 2655 Teaster Lane, Suite 217, Pigeon Forge, Tennessee, 37863. If you’d like to learn more about Shady Rays, visit the brand online at shadyrays.com and follow us on social media @shadyrays.

About Shady Rays
Shady Rays is an independent sunglass company and one of the fastest-growing sunglasses brands in the U.S. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles and every purchase goes towards making an impact in our communities through Shady Rays Impact charitable giving. Shady Rays offers the industry’s exclusive Shady Rays Limited Lifetime Craftsmanship Warranty and Lost & Broken protection. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays and to stay up to date on all the action, visit shadyrays.com and follow us on Meta, TikTok, and Twitter @shadyrays. Live hard. We got you.