Behind
The Brand

Shady Rays has one value that shines through every pair of sunglasses they create: make an impact.

There are speeches by famous coaches, quotes by renowned authors, and moments in time that evoke powerful

Shady Rays COO Dan Ratterman and Performance Marketing Designer Matthew Keiser share their first-hand experience.

It all started with a google search: “nonprofits for outdoor play

I have a hand in many aspects within Shady Rays

In partnership with the Best Day Foundation, we are able to build something special

In a community of over a million strong, these 10 photos stood out from the pack

Meet the face behind the optical lens. Since joining the Shady Rays team in 2017, Julie not only helped launch prescription sunglasses

In a community of over a million strong, these 10 photos stood out from the pack

In times like these, a lot of us are spending a lot of time behind a digital screen

If you’re familiar with our social media channels, then you’re familiar with James – you just didn’t know it yet

Go full force towards your dream when it begins to have momentum

Our team wanted to create something that was not only ahead of it’s time

In a community of over a million strong, these 10 photos stood out from the pack