The Ultimate Kentucky Collab you never knew you needed

Available now for National Fried Chicken Day, Shady Rays and KFC launch premium polarized shades on new KFCShop.com

LOUISVILLE, Ky. (July 5, 2023) - Kentucky Fried Chicken is celebrating National Fried Chicken Day on July 6 by announcing KFCShop.com, a new merch shop for all your finger lickin’ fashion needs.

The KFC Shop includes a mix of vintage and modern-style apparel and prints, unique accessories, including a special collaboration with Louisville-based sunglasses brand Shady Rays®.

“Nothing says summer like putting on a great pair of shades and heading outdoors for some warm-weather fun,” Shady Rays Founder + CEO Chris Ratterman said. “Now both KFC and Shady Rays fans can get a pair of our Classic Black Timber Infrared sunglasses with a bold, new, limited-edition KFC microfiber pouch. It’s a win-win for your summer shades collection.”

The KFC Shop is making its debut with an exclusive, limited-quantity Ultimate Summer Collection.

The Ultimate Summer Collection includes:

• KFC Shady Rays – The Ultimate Kentucky Collab. Two Kentucky favorites teaming up for the ultimate pair of polarized sunnies. Kentucky-based Shady Rays is one of the nation’s fastest-growing lifestyle eyewear brands. Every pair comes with Shady Rays’ exclusive Lost & Broken Replacement Program and Limited Lifetime Craftsmanship Warranty.
• Beach Towel – Soak up the sun, or use it as an oversized napkin. The choice is yours.
• KFC Bucket Hat – From chicken to headwear, we make the best buckets. 1991 KFC Logo Koozie – How do we make koozies look so cool? It’s a secret recipe.
• KFC Sliders – The best slides from poolside to tableside.
• Finger Lickin’ Good Tumbler – Fill it up with our finger lickin’ good gravy … or the beverage of your choice.

This Kentucky fried collection of apparel, accessories and more was created in partnership with Ink Branded. While the shop’s debut features 20+ total new items, it will be updated regularly with special collections and new items; fans should download the KFC App to be the first to know about future collections and new merch additions.

“We wanted to celebrate summer with our customers this year,” said Nick Chavez, CMO of KFC U.S. “This new collection has it all - outfit sets, varsity jackets, slides, and the brand favorite, bucket hat. That’s a finger lickin’ good National Fried Chicken Day.”

The National Fried Chicken Day celebration doesn’t stop there! KFC customers can enjoy free delivery on all food orders placed on KFC mobile app or kfc.com at participating locations through July 9*** – perfect for any family picnic, pool party and any other summer fun festivities.

To purchase your pair of KFC Shady Rays and other KFC merch, visit KFCShop.com.

***Free delivery available only on KFC app and kfc.com at participating locations from 7/3-7/9. Delivery availability and hours may vary. Not available for orders placed on third-party delivery platforms. Taxes and fees apply. Gratuity extra.

About Shady Rays
Shady Rays is an independent, American-owned, direct-to-consumer lifestyle eyewear brand with a mission to give back to individuals and organizations who make meaningful impacts in their communities. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles that come with Shady Rays’ Limited Lifetime Craftsmanship Warranty and Lost & Broken Protection Program. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays, visit ShadyRays.com, one of our highly-curated retail stores in Lexington and Louisville (KY), Denver (CO), Scottsdale (AZ), Mall of America (MN) or follow us on Meta, TikTok and Twitter @shadyrays. Live Hard. We Got You.

About KFC
KFC Corporation, based in Louisville, Ky., has been serving joy through its Original Recipe® fried chicken and finger lickin' good food since 1952. KFC's Original Recipe represents the unmistakable taste of KFC – the top-secret, unique blend of 11 herbs & spices that was perfected by Colonel Harland Sanders and is still used today. Beyond bucket meals and homestyle sides, KFC specialties include KFC Chicken Nuggets, the KFC Chicken Sandwich in spicy and classic, Extra Crispy™ Tenders, KFC Famous Bowls®, KFC Mac & Cheese Bowls, Pot Pies and Secret Recipe Fries. There are over 28,000 KFC restaurants in more than 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.