Shady Rays sets sights on July 1 opening for the brand’s first Midwest storefront

The lifestyle eyewear brand will open this weekend at Mall of America®, offering customers an opportunity to shop Shady Rays’ Independence Day Sale in-person

BLOOMINGTON, Mn. (June 29, 2023) – Shady Rays inside Mall of America® will welcome customers this weekend, when the store opens its doors for the first time in the country’s largest retail and entertainment experience. This will be the fourth storefront for the nation’s fastest-growing lifestyle eyewear brand.

“There’s nothing like the excitement of knowing we’re opening a store in one of the most sought-after shopping destinations in the world,” Shady Rays Founder and CEO Chris Ratterman said. “For our very first store in the Midwest, there’s no place we’d rather serve our loyal Shady Rays customers than at Mall of America.”

To celebrate the grand opening of the newest location, Shady Rays invites the community to a grand opening celebration on Saturday, July 15, 2023. Beginning at 10 a.m. on July 15, the first 50 customers in-store will receive one free Mystery Pair of Shady Rays sunglasses. No purchase necessary, must be 18 years of age or older to receive a free Mystery Pair.

Throughout the July 15 grand opening event, Shady Rays will be hosting additional drawings for prizes including Free Sunglasses for a Year, a collection of wearables and merchandise from Shady Rays, ticket giveaways, and more. Customers can enter to win these prizes while they shop beginning at 10:00 a.m. Only one entry per person. Must be 18 years or older to enter drawing. Official rules and details will be available in-store 7/15.

“Our Midwest customer base is strong,” Ratterman added. “And their affinity for Shady Rays is evident in their interests in both our sunglasses and snow goggle collections. I’m proud to call Mall of America our newest home.”

“Bringing another first to market concept to Mall of America truly sets us apart as a leader in the industry,” said Carrie Charleston, Vice President of Leasing at Mall of America. “Shady Rays will offer our guests exceptional eyewear for any need. In addition, the brand prioritizes its responsible business practices by supporting a variety of nonprofit organizations across the country. The elevated experience Shady Rays provides shoppers and its alignment with our values to give back to the community makes it the perfect fit for Mall of America.”

Shady Rays believes that eyewear is meant to be lived in for all of life’s adventures, which is why they offer their customers the protection programs for lost, broken, or damaged glasses. Along with providing premium shades at amazing price points, Shady Rays also strives to make a difference in local communities across the country through Shady Rays Impact – the company’s commitment to helping people live healthy, courageous lives through some of their most challenging moments. Learn more about the company’s charitable giving initiatives by visiting ShadyRays.com/Impact.

The store will be located on Level 1, North. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit mallofamerica.com/shopping/new

About Shady Rays
Shady Rays is an independent sunglass company and one of the fastest-growing sunglasses brands in the U.S. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles and every purchase goes towards making an impact in our communities through Shady Rays Impact charitable giving. Shady Rays offers the industry’s exclusive Shady Rays Limited Lifetime Craftsmanship Warranty and Lost & Broken protection. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays and to stay up to date on all the action, visit shadyrays.com and follow us on Meta, TikTok, and Twitter @shadyrays. Live hard. We got you.

About Mall of America
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.

Image Downloads: Shady Rays Mall of America Renderings