Four-year-old pediatric oncology patient to be surprised in style with backyard playset built by Shady Rays

In partnership with the Roc Solid Foundation, Shady Rays’ team of volunteers will construct a backyard playset for a Louisville child undergoing cancer treatment

LOUISVILLE, Ky. (September 14, 2023) – Shady Rays will construct a custom backyard playset this Friday for four-year-old Jaxson, a pediatric oncology patient who is currently undergoing treatment at Norton Children’s Hospital in Louisville for Neuroblastoma. Jaxson was first diagnosed with Neuroblastoma in June and has started chemotherapy treatments.

The playset build is part of Shady Rays’ ongoing commitment to the Roc Solid Foundation, and its Play Defeats Cancer Tour. During the Play Defeats Cancer Tour, Roc Solid and its partners like Shady Rays will build 30 playsets in 30 days for kids fighting cancer during Childhood Cancer Awareness Month.

A team of Shady Rays leadership, Roc Solid Foundation CEO & Chief Play Officer Eric Newman, and hard-working volunteers will be on-site in front of Shady Rays’ Louisville retail location from 9:00 a.m. - 1:00 p.m. Shady Rays is located at 7900 Shelbyville Road in Oxmoor Center adjacent to Anthropologie in the Von Maur wing.

Jaxson and his family will arrive via limousine around Noon and be totally surprised with the fully-constructed playset. (think, Extreme Makeover “big reveal” style!)

WHAT:
Shady Rays Playset Build for Pediatric Oncology Patient, Jaxson
Interview Opportunity + Surprise and Delight

WHEN:
Friday, September 15
9:00 a.m. - 1:00 p.m.
The on-site team will be constructing the playset during this time and is available for interviews and b-roll. Jaxson and his family will arrive around Noon approx. - please call on the way - Jenny Howard 502.608.6055. Parking is available on-site.

WHERE:
Shady Rays Oxmoor
7900 Shelbyville Road
Louisville, KY 40222
(The store faces Shelbyville Rd. adjacent to Anthropologie in the Von Maur wing)

Opportunities:

• Interviews with Roc Solid Founder + CEO Eric Newman
• Interviews with Shady Rays Strategic Communications Director Jenny Howard
• B-roll, photography and interviews during the playset building process
• B-roll, photography and interviews with Logan and his family - surprise + delight

The playset will be constructed from the ground up outside of the Shady Rays retail store in the front of Oxmoor Center. The volunteer activation is part of Shady Rays Impact - the company’s philanthropic giving initiative aimed at supporting the communities in which their employees work and live.

“It’s going to be magic to have Jaxson and his family be surprised with such an essential piece of backyard play - something we know is fundamental to his healing process,” Shady Rays Founder + CEO Chris Ratterman said. “Thanks to Roc Solid Foundation, we’re able to support Jaxson and dozens of other kids like him across Kentucky who are battling such a life-altering diagnosis.”

To learn more about Shady Rays Impact, visit ShadyRays.com/Impact and follow us on Meta, TikTok and Twitter @shadyrays.

About Shady Rays
Shady Rays is an independent sunglass company and one of the fastest-growing sunglasses brands in the U.S. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles and every purchase goes towards making an impact in our communities through Shady Rays Impact charitable giving. All purchases come with the Shady Rays Limited Lifetime Craftsmanship Warranty and Lost & Broken protection. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays and to stay up to date on all the action, visit shadyrays.com and follow us on Meta, TikTok, and Twitter @shadyrays. Live hard. We got you.