Shady Rays and KFC cook up new finger lickin’ good summertime collection

Three unique styles make up the limited-edition collection, available now

LOUISVILLE, Ky. (July 12, 2024) – Get ready to feast your eyes on the KFC Collection from Shady Rays. The adventure eyewear brand has unveiled a sizzling three-piece collection that’s destined to become a KFC fan-favorite. Blending Shady Rays' commitment to cutting-edge style and durability with KFC's legendary flair, this collection is the second co-branded release from the two Kentucky-based brands.

Each pair of sunglasses in this collection captures the spirit of KFC’s iconic brand with subtle nods to the famous red and white stripes and a custom lens etching featuring the iconic brand founder, Colonel Sanders. Don’t miss out—this limited-edition collection is available now in-store and online at shadyrays.com and KFCShop.com while supplies last.

“Nothing says summer like putting on a great pair of shades and heading outdoors for some warm-weather adventures,” Shady Rays Founder + CEO Chris Ratterman said. “These unique designs each boast the quality and functionality of Shady Rays with the ease, comfort, and convenience of KFC. There’s something for everyone in this collection.”

Each pair comes packaged in a specially-designed cleaning pouch adorned in KFC’s signature colors. The pouched sunglasses are then inserted into a box mirroring KFC’s iconic chicken bucket, featuring Colonel Sanders himself showcasing each unique sunglasses style.

The limited-edition KFC Collection includes:

Aviator Crossover
Classic style, modern feel, lightweight, and adventure-ready. These shades have a matte finish, snap hinges, and a rubber nose piece for increased comfort. Polarized, shatter-resistant, non-mirrored lenses featuring 100% UV protection.

Tangle Free Oakmont
A modern take on a vintage style, upgraded with patent-pending comfortable nose pieces that won’t get caught in your hair. Premium polarized, shatter-resistant, hydrophobic and scratch-resistant (coating) lenses.

HighRise
Built for comfort and style, this dynamic, single-lens style features polarized, shatter-resistant lenses with 100% UV protection. Lenses are shatter and saltwater resistant.

Get your limited-edition KFC Collection by Shady Rays today by visiting shadyrays.com or KFCshop.com and in-store at any of Shady Rays retail locations across the U.S. To see a complete list of Shady Rays retail stores and to learn more about this brand partnership, visit shadyrays.com.

About Shady Rays
Shady Rays is an independent, American-owned, adventure eyewear brand with a mission to give back to individuals and organizations who make meaningful impacts in their communities. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles that come with Shady Rays’ Limited Lifetime Craftsmanship Warranty and Lost & Broken Protection Program. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays, visit ShadyRays.com, one of our highly-curated retail stores in Lexington and Louisville (KY), Denver (CO), Scottsdale (AZ), Mall of America (MN), Pigeon Forge (TN) or follow us on Meta, TikTok and X @shadyrays.

About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken and Extra Crispy™ Tenders, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in nearly 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.