FREE Shady Rays Sunglasses to the first 50 customers Saturday as the company celebrates the grand opening of newest retail location in Scottsdale

The first 50 customers in store at 10:00 a.m. April 8 receive one FREE Mystery Pair as part of the Grand Opening Celebration

Other prizes like “Free Shades for a Year” and a round of golf will be given away throughout the event between 10 a.m. and Noon

Shady Rays Store
Kierland Commons
7012 East Greenway Parkway, Suite 160 (near Postino Wine Café)
Scottsdale, AZ 85254

Opportunities:

• Interviews with Shady Rays COO Dan Ratterman and Shady Rays leadership team members
• Interviews with customers, Kierland Commons property management team
• B-roll and photo opportunities of brand new retail store in Kierland Commons

EVERY purchase of Shady Rays goes to support individuals and nonprofits throughout our communities through Shady Rays Impact. Alongside their customers, Shady Rays is helping people live healthy, courageous lives through some of their most challenging moments. They’re building playsets for pediatric oncology patients and funding critical cancer research. They’re taking young adults with Cancer on outdoor adventures of a lifetime, and they’re providing the food fuel necessary to achieve it all. Learn more at ShadyRays.com/Impact.

More information
The community is invited to attend the grand opening celebration alongside Shady Rays COO Dan Ratterman, local dignitaries, and other area stakeholders on Saturday, April 8 beginning at 10:00 a.m. The store is located in Kierland Commons near Postino Wine Café at 7012 East Greenway Parkway, Suite 160, Scottsdale, AZ 85254.

Beginning at 10:00 a.m. the First 50 customers in store will receive one FREE Mystery Pair of sunglasses from the company’s collection of polarized lifestyle eyewear. All customers in store can register for a chance to win one of many additional prizes to be given out throughout the event.

Prizes include, Free Shades for Year, a round of golf, a spa service, an America the Beautiful National Parks annual pass, a collection of Shady Rays UV shirts and hats, and more! The entire store will be up to 50% off during the event.

More about the Scottsdale Shady Rays retail store
Boasting an expansive 2,000-square-feet of buying and trying space, the newest retail store will feature all frame and lens options from Shady Rays’ collection of lifestyle and performance sunglasses as well as seasonal availability of snow goggles and other outdoor wearables. This will be the lifestyle eyewear company’s largest retail footprint to date.

“Scottsdale offers residents and tourists alike an abundance of outdoor activities like hiking, biking, and world-famous golf, making it the perfect place for wearing high-quality polarized shades and our newest retail store,” Shady Rays Founder and CEO Chris Ratterman said. “Our loyal Phoenix-area customers have been asking for a store for some time and we’re excited we are able to bring this new buying and trying experience to them in Arizona.”

Staffed by knowledgeable brand enthusiasts, the store will provide an in-person experience for customers to try, buy, and exercise Shady Rays’ exclusive lost and broken replacement program. The replacement program has been a key differentiator for Shady Rays’ growth.

“On the heels of the success of stores in Lexington, KY and Denver, CO, it’s been part of our long-term growth strategy to open additional retail outlets in key cities across the country,” Ratterman continued. “While our online marketplace and customer service platform still serves us well, the opportunities for growth at retail in addition to our established e-commerce are promising.”

Shady Rays offers a variety of frames and lenses, both lifestyle and sports performance-oriented, at a moderate price point, starting at $54. The brick-and-mortar store will also offer the brand’s popular $18 “Mystery Pair” addition to any regular-priced purchase.

“Online shopping is convenient and easy for most people,” Ratterman said. “But we believe that highly curated retail locations can be a powerful pairing with our e-commerce site. This gives our customers an option to try on multiple styles, have assistance making decisions, and engage in follow-up customer service.”