Privacy Policy

COOKIES & AUTOMATIC DATA COLLECTION TECHNOLOGIES: To learn more how we use cookies and related technologies (including from Third Parties), see our Cookie Policy.

Basic Identifying Information. Information such as your full id, e-mail address, phone number, mailing address, account id, user id, and other similar identifiers. 

Device Identifier and other Unique Identifiers. Information such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers. 

Internet or Other Network Activity. Information such as your browsing or search history on our Websites, information regarding your interactions with our Websites and Products, email communications, and advertisements. 

Commercial Information. Information such as the Websites you have used, the Products you have purchased, the stores you have visited, and conversations you’ve had with us. 

Audio and Visual Information. We may from time to time have recordings of your voice (such as when we record customer service calls for quality assurance) and may have visual records of when you enter our stores via security surveillance footage. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement. 

Directly From You. When you provide it directly to us, such as when you make a purchase on our Websites or in our stores, contact us, respond to a survey, RSVP for an event, interact with us in our store, participate in sweepstakes, contests, or other similar campaigns or promotions, apply for a job, or sign-up to receive communications from us. 

Using Online Tracking Technologies and Other Automatic Collection Technologies. Via certain online tracking technologies such as pixels, web beacons, and cookies when you visit our Websites, open or click on emails we send you, or interact with our advertisements. To learn more about these technologies, see our Cookie Policy. 

Using In-Store and Offline Technologies. We collect information from and about you when we record customer service calls,  transcripts of calls to maintain transcripts for quality assurance purposes, use security cameras in our physical stores for safety, security, and loss prevention purposes, and use other related technologies. 

From Social Media Platforms and Networks. If you interact with Shady Rays on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (e.g., Instagram, Facebook, X, Google, YouTube) in connection with our Websites, we collect information that you disclose to us, or that the social media platforms disclose to us. 

From Other Third Parties. We collect information from and about you from third-party service providers and partners, including data analytics providers, marketing or advertising service providers where you have provided consent, fraud prevention service providers, vendors that provide services on our behalf (e.g., payment processors, shipping, etc.), and analytics providers where it is necessary to provide you our services. We may also collect your information from publicly available sources as permitted by law. 

Providing Our Products And Websites To You. We may use your information to provide our Websites and Products to you, fulfill your orders, complete transactions with you, process your payments, send you notifications regarding your purchases, returns, repair requests, Product delivery, protection plan / warranty submittals, exchanges, and other communications you may have with us, and otherwise manage your transactions. 
Communicating With You. We may use your information to communicate with you, respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide you with customer service. 

Analytics and Personalization. We use your information to conduct research and analytics, including to improve our Products, our stores, to understand how you use our Websites, to engage in marketing campaigns, to personalize your experience, to customize our marketing and advertising we show you, and to better understand your needs and the needs of our customers and partners. This may include the use of third-party tools from time to time, including session replay tools. 

Security and Fraud Prevention. We use your information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to violate our policies and terms, security incidents, and harm to the rights, property, or safety of us and our customers, employees, and other stakeholders. 

Legal Obligations. We may use your information to comply with our legal and regulatory obligations, investigate a claim or potential claim, establish or protect our legal rights, or defend against a legal claim. 

Perform Business Functions. We may use your information to support our core business functions, including to maintain records, process management, loss and fraud prevention, collect amounts owing, and to provide and maintain functionality of the Websites. We may also use your information during a merger, acquisition, due diligence exercise, bankruptcy, or other legal proceeding or process where your information is necessary for that transaction. 

With Your Consent. This may be obtained in writing; online, through “click-through” agreements; when you accept the terms & conditions on our Websites; orally, either in person or on the phone; or by other means. 

In A Business Transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, due diligence process relating to the same, or sale of company assets or stock, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as part of the transaction. 

To Affiliated Third Parties. We may disclose your information with certain third parties that are affiliated with us, such as parent and subsidiary companies. 
To Non-Affiliated Third Parties. We may disclose your information to non-affiliated third parties, such as our service providers, to support our core business functions and internal operations, such as fulfilling orders, delivering packages, complying with your request to ship Products, send postal mail, e-mails, and text messages, analyze customer data, provide marketing and advertising, administering the Websites, processing payments, investigating fraud, conducting surveys, and providing customer service. 
To Social Media Platforms And Networks. Some of our Websites have features such as plugins, widgets, and/or other tools made available by social media platforms and networks that may result in information being disclosed by us. 

For Legal Process And Protection. We may disclose your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply agreements or bill and collect for Products; (2) protect our interests, property, or safety of others; (3) in connection with claims, disputes, or litigation; and (4) to protect our Websites. 

Opt-Out Of Promotional Messaging. If you would like to stop receiving our promotional messages, special offers, or other related communications, you can opt-out by following the direction in the communication to opt-out or by sending an e-mail to notices@shadyrays.com. 

Opt-Out Of Texting. If you’ve signed up to receive SMS communications from Shady Rays, you may opt-out of future communications by following the opt-out procedure set forth in the latest SMS message you received. 

Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. We do not currently monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com. 

Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. Below are links to instructions for managing cookies on commonly used browsers: 

Google Chrome: https://support.google.com/chrome/answer/95647 

Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09 

Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox 

Safari (macOS): https://support.apple.com/en-us/H+T201265 

Universal Opt-Out Mechanisms. Some browsers and browser extensions offer universal opt-out mechanisms, such as Global Privacy Control (GPC), which are intended to signal your privacy preference to websites you visit. We currently only honor GPC as a universal opt-out mechanism. For more information about GPC, please visit www.globalprivacycontrol.org. 

Opting out of Google advertising cookies: Users can opt out of Google's use of cookies for advertising, including DoubleClick cookies, by visiting Google's Ads Settings page. 

Opting out of cookies from all participating advertisers: Users can opt out of third-party advertising cookies from a wide range of advertising services, including Google, by visiting the Network Advertising Initiative's Opt-Out page. 

Request access, rectification or deletion of any personal information we process about you; 

Data portability – that is, asking us to transfer the  personal information you provided to us to any third party of your choice; 

Where applicable, withdraw your consent at any time for any processing of your personal information.