Privacy Policy.
Introduction
This Privacy Policy (“Policy”) describes how S. Rays, Inc. d/b/a Shady Rays and its subsidiaries and affiliates (collectively, “Shady Rays”, “we”, “us”, or “our”) collect, use, store, and share your information when (1) you access and/or use our websites, mobile applications, or other digital properties we own and operate, including www.shadyrays.com, protect.shadyrays.com, and returns.shadyrays.com (“Websites”); (2) you purchase and use our products and services (“Products”); (3) you visit one of our physical store locations; (4) you communicate with us in any manner, including by email, direct messaging, telephone, and/or in person; and (4) we interact with certain third parties.
Acknowledgment
Please read this Policy carefully. The practices described herein are subject to the laws in the places in which we operate.
BY ACCESSING AND/OR USING OUR WEBSITES AND/OR PRODUCTS, OR BY COMMUNICATING WITH US IN ANY MANNER, YOU REPRESENT THAT YOU HAVE READ AND UNDERSTOOD THIS POLICY.
What Type Of Information Do We Collect?
Depending on how you interact with us, and how we may interact with certain third parties, we may collect various pieces of your information, including your name, e-mail address, mailing address, IP address or other unique online identifier, telephone number, certain electronic network activity, such as technical data concerning your interaction with our Websites and Products, and your purchase history with us.
How Do We Collect Your Information?
We collect your information in three ways: (1) directly from you when you access and/or use our Websites and/or Products, or when you communicate with us in any manner; (2) automatically when you access or use our Websites, or when you communicate with us, including details of your visits to the Websites and information about your devices; and (3) from third-parties, such as service providers and social media companies.
How Do We Use Your Information?
We use your information for a variety of purposes, including but not limited to: (1) provide and service our Websites and Products: (2) handle returns and claims; (3) fulfill a transaction you have requested; (3) protect and enforce our rights arising under any agreements entered between you and us / third parties; (4) operate, evaluate, and improve our Websites and Products; (5) provide you with information and advertisements about our Products; (6) deliver content tailored to your interests and the manner in which you use our Websites; (7) respond to your requests, feedback, or inquiries; and (8) comply with laws, regulations, and other legal requirements.
How Do We Share Your Information?
We may disclose or share your information with affiliated and non-affiliated third-parties, including in the following scenarios:
- With your consent. We may disclose or share your information with your consent, which may be obtained in writing; online, through “click-through” agreements; when you accept the terms of use on our Websites; orally, either in person or on the phone; or by other means.
- In a business transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.
- To non-affiliated third parties. We may disclose or share your information with certain third parties to facilitate your access and use of our Websites and to offer Products to you, including but not limited to internet service providers, advertising networks, data analytics providers, governmental entities, operating systems and platforms, social medial networks, and service providers who provide us a service (e.g., credit / debit card processing, billing, shipping, repair, customer service, auditing, marketing, debugging to identify and repair errors that impair existing intended functionality on our Websites, and/or protecting against malicious, deceptive, fraudulent, or illegal activity).
- For legal process and protection. We may disclose or share your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply agreements or bill and collect for Products; (2) protect our interests, property, or safety of others; (3) in connection with claims, disputes, or litigation; and (4) to protect our Websites.
Links To Third Party Sites
Our Websites may contain links to third party websites and services. Please note that these links are provided for your convenience and information, and the websites and services may operate independently from us and have their own privacy policies or notices, which we strongly suggest you review. This Policy applies to our Websites only, and we do not accept any responsibility or liability for the policies or practices of any third parties.
Shopify
Our online store is hosted on Shopify Inc (https://www.shopify.com). They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here; https://www.shopify.com/legal/privacy.
Do Not Track
Our Websites may, from time to time, collect information about your online activities, over time and across our different Websites. When you use our Websites, third parties may also collect information about your online activities, over time and across different internet websites, online or cloud computing services, online applications, or mobile applications. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our Websites do not currently change the way they operate based upon detection of a “Do Not Track” or similar signal.
How Do We Store and Protect Your Information?
Although no system can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in alignment with all applicable laws and regulations, as appropriate to the sensitivity of your information.
How Long Do We Keep Your Personal Information?
We keep your information for as long as necessary in accordance with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to nature of the information subject to disposal.
Cookies and Related Technology
See our Cookie Policy.
Notice For California Residents
See our California Privacy Notice.
Notice For Individuals Located In The European Union / United Kingdom
See our European / UK Privacy Notice.
Children
Our Websites and Products are not intended for children under the age of 13. This includes any links to other websites that we provide for our convenience. We don’t knowingly collect the information of children under 13 for any reason.
Changes To Our Privacy Policy
We may change this Policy from time to time. Any and all changes will be reflected on this page, and where appropriate provided in person or by another electronic method. The effective date will be stated at the top of this Policy. You should regularly check this page for any changes to this Policy.
YOUR CONTINUED USE, ACCESS, OR INTERACTION WITH OUR WEBSITES, PRODUCTS, OR CONTINUED COMMUNICATIONS WITH US AFTER THE UPDATED POLICY HAS BEEN POSTED WILL REPRESENT THAT YOU HAVE READ AND UNDERSTOOD THIS POLICY.
