DIRECTOR OF CONSUMER RETENTION AND ANALYTICS

DIRECTOR OF CONSUMER RETENTION AND ANALYTICS APPLY NOW

Remote
Marketing
Full time

ABOUT SHADY RAYS

Shady Rays, one of the largest mid-priced sunglasses brands in the U.S., has an exciting opportunity for a Director of Consumer Retention and Analytics! We are a high growth, high impact company with a vision to become the largest mid-priced sunglasses brand in the U.S. and be the most loved brand in the industry.

ABOUT THE ROLE

Shady Rays is growing rapidly and has quadrupled their customer base over the last few years. The Director of Consumer Retention and Analytics is a new role that will be tasked with deeply understanding and segmenting the existing Shady Rays customer base, building a long-term retention plan that drives growth, and creating a best-in-class customer experience for this rapidly expanding audience.

The ideal candidate has an extremely strong analytical mindset combined with a bias for action. They are adept at working with cross-functional partners to drive substantial, ongoing improvement in our business, and are energized at the opportunity to build a category-defining program for a fast-growing company in an evolving space.

RESPONSIBILITIES

· Own and deliver retention revenue targets

· Own customer LTV and work to grow it over time, while defining appropriate goals by cohort

· Evolve existing cohort and customer journey approach, with a goal of enhanced customer experience and revenue creation

· Research and recommend new projects and tools that will help achieve retention goals, for example referral, loyalty, CDP, media channels etc

· Partner with brand and creative team to understand all customer and purchasing dynamics and build strategies and assets to optimize engagement. Ensure retention efforts are achieving brand goals while also adhering to creative guidelines

· Partner with paid media, retail and customer service teams to develop integrated objectives and strategies

· Relentless focus on growing every customer’s trust, loyalty and love of the Shady Rays brand

· Are the internal champion of the customer

QUALIFICATIONS

· You have 10+ years of progressive growth in retention-related project management and oversight

· You have worked at best-in-class eCommerce-oriented companies, and are well versed in what it takes to develop and run a consumer-centric retention program

· You are already at a Director level, and can generate a sound retention strategy with little oversight

· You have a strong analytical background, and have worked with/within marketing organizations

· You are comfortable operating as a player-coach, and are able to go from creating a strategy at 30,000 ft to implementing it on the ground at 3 ft

· You have a sharp analytical toolkit, and are able to frame problems, gather data, and run basic, accurate analysis, independently

· You have a track record of partnering across functions to achieve your objectives

· You’re a leader, having previously built and led growing, high-performing teams

· You have an innate bias to action, moving quickly to do today what could be put off until tomorrow

· You iterate, working to improve 1% everyday

· You’re an excellent verbal and written communicator, able to share complex updates and learnings succinctly and quickly

WHY YOU WILL LOVE WORKING AT SHADY RAYS

Shady Rays is an independent lifestyle eyewear brands and one of the fastest-growing sunglasses brands in the U.S. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles. Every purchase goes towards making an impact in our communities through Shady Rays Impact charitable giving. From childhood cancer patients to young adults with serious health conditions, Shady Rays is making a lasting impact on their lives through sunglasses.

Join our dynamic and growing team and help us make a positive impact while disrupting the sunglasses industry. Be an integral part of a fast-growing, social conscious company with a positive culture.

Benefits

  • Competitive compensation plus ongoing incentives and annual bonus potential
  • Comprehensive health insurance
  • 100% company paid dental and vision
  • PTO (Paid Time Off)
  • Paid holidays
  • Paid wellness days
  • 401k with employer matching and immediate vesting
  • Employee discounts
  • Prescription discounts
  • Health program reimbursement
  • Employee development
  • Employee recognition
  • Short term disability
  • Life insurance
  • Paid maternity/paternity leave
  • Company-wide fitness challenges with rewards
  • Paid adventure days
  • Work From Home Reimbursement


Shady Rays is an Equal Opportunity Employer

Background check and drug test required prior to employment with ongoing random drug test potential.

Job Type: Full-time

Pay: $150,000.00 - $170,000.00 per year


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